Brand Design

This brand identity and materials were created for a tactical laser tag company. Their brand needed to reflect the fast-paced gameplay in their 13,000 square-foot arena. Along with the brand, I was also tasked with creating materials such as signage, brochures, flyers, ads, web design, social media posts, and murals in the arena.

This brand needed a sharp and clean logo that had an urban, military feel to it. Each logo variation feels like its meant to be on the barrel of a gun, or on the wall of the urban gameplay landscape.

This is a concept for a Customer Loyalty Program based off of military ranks. A customer could earn badges with return visits as well as weapons' upgrades to their gameplay. Once badges are earned, the customer could attatch them to an Urban Battlefield hat or a gun strap.

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©2023 Megan Rowe