@rowemegandesign

This is the handle I chose for my Instagram account. From that point on, I began to build my account by gaining followers and posting different case studies of past and present work of mine. This account has be an wonderful and very enjoyable learning experience. Through this account I have learned to create a schedule so I am consistent with posting work, interacting with followers and companies, and creating the material that I highlight on my site. Many would think that posting on social media for a project would be something easy to do, but I can beg to differ. Being active on social media for a business or company, or for a cause is work, and if done right can seem effortless. This project was a fun way to branch out the RoweMegan brand, and to share my work with friends, family, and businesses. This project, like my portfolio site, will be a great opportunity to catch the eye of potential future employers, freelance opportunities, and allow me to branch out my web of connections in the industry.

INSIGHTS

What I found to be so intriguing about insights is just how much more your work is reaching people than you'd think. When I began to look at my insights, I realized just how many impressions my sight was leaving on people. Then once you start to dig deeper you find that the insights branch out to specific days. Once looking at these days you begin to see when I gained the most followers and what times weren't as successful. For my account I seemed to have the most following success during the hours of 9am until about 9pm. That Is a pretty wide window during which I continued to gain the following of my audience. Out of the entire week, I had the most attention on Wednesdays.

 

Instagram Insights also showed me the demographics of my following audience. Through this I found I had more women who follow me, and less men. It also showed me my base age range of followers and then broke it down for each gender. My average age range of followers is 18-24. This means I am reaching the category I am also in. By knowing this, I can begin to branch out to the younger and older age groups to branch out my brand to more than just one age group. I plan on doing this by interacting and following more of the Instagramers in these age groups and make a positive impact on them.

 

These insights will continue to change as my account develops and grows. With this knowledge in my pocket I can begin to gear my site towards the public I'd like to reach, and hopefully gain attention of future employers and freelance opportunities. This project has made me aware of my presence on social media, and how it can be used in a positive way to further my brand and work.